Frequently asked questions about AgriDirect's services

The answers to the most frequently asked questions appear below. If you have any other questions, please contact us.

Addresses

What is the exact difference between buying a database and hiring one?
When you buy a database you become the owner of the information it contains and have unlimited usage. If information is hired you may use it once. The information will not be in your possession.

How does matching work?
When we match information you supply us with your database (this may be based on the postcode or house number). We check your database first for completeness. Then we link your database to the AgriDirect database via a unique key. Any new and/or modified information is added to your existing database, which is then returned.

Telemarketing

What is lead generation?
Lead generation is a systematic method used to generate leads from the market.

What is the difference between the lead follow up system and lead generation?
With lead generation interesting prospective addresses are collected. In the follow up system these leads are followed until the actual moment of making an appointment, purchase or a negative response.

Can I participate in the introduction of my telemarketing campaign?
The entire process, from the initial script to supplying the final details, is one of continual communication between yourself and AgriDirect. The script or any planning details can be changed at any moment during this process. In fact, your participation is essential: you are the expert concerning your own products or services!

Market research

What can market research achieve?
Market research is an excellent tool to help guide the strategic and tactical strategy of any company. Combined with database marketing the results obtained from market research can be translated into one to one communication.

How quickly can market research be completed?
This depends on the extent and objective of the research. The time scale is decided in consultation.

Market scans

What is a market scan exactly?
In order to up-date and increase the scope of the address databases, AgriDirect regularly carries out market scans in certain, defined agricultural sectors. This involves interviewing all the companies in the sector concerned by telephone. You can add your own questions to the basic questionnaire and extract specific information from the market.

What kind of information can a market scan supply?
It is entirely up to you to decide the kind of information you want from a market scan. The questions are outlined in consultation before they are placed on the final questionnaire.